Sweeter, goodness knows

02 June 2008

Häagen-dazs' Chocolate Peanut Butter Ice Cream is a beautiful thing for two reasons: number one- Dutch cocoa blended slowly, carefully, into rich, thick ice cream; number two- ribbons of natural peanut better folded in, smooth, sticky. Perfection.

And now, for a limited time only, you can have all the calories and none of the guilt because this pint-sized indulgence can help save the world’s hardest worker: The Honeybee.

Yes, dear reader, the honeybee is responsible for the pollination (ergo propagation) of about one third of American's diet¹. But in the past two years, bees have been disappearing at an alarming rate! Conservative estimates suggest that 25% of honeybees have vanished,² while in some states beekeepers report 90% of their colonies have been lost.³ Experts agree we have a crisis⁴.

Fortunately, you can help. Häagen-dazs' super premium ice cream⁵ is sponsoring a campaign to raise awareness and funding to protect our honeybee friends. Check out their website⁶ for more ways you can help to save the bees, or simply stop by your local grocery store and pick up a pint of Häagen-dazs' bee-friendly flavors⁷.

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¹Agnew, Singeli. “The Almond and the Bee.” San Francisco Chronicle October 14, 2007: p12+.
²“Bees Vanish, and Scientists Race for Reasons.” The New York Times Online.October 14, 2007.
³Arrandale, T. "Mystery of the Vanishing Pollinators." CQ Researcher, 17:2007. pp 985-1008.
⁴Berendaum, May R. Testimony before House Subcommittee on Horticulture and Organic Agriculture, March 29, 2007.
⁵ HDIP Inc. May 7, 2008, http://www.haagen-dazs.com.
⁶Visit http://www.haagen-dazs.com
⁷For more information regarding these "Bee-Dependant flavors" visit HelptheHoneybees.com

{And now, behind the potted plant: Honeysuckle Rose. Of course, no one does this song like Jane Monheit, but then again, no one does it like the Muppets either.}